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Name Brand Hair Products Verses the Store Brand
3/27/2015
When you’re looking through the hair care aisle at your local department store or beauty store, you’re going to see a number of different brands, and each of these brands is going to be priced differently, too. Even though your hairstylist told you to purchase a specific brand or type of shampoo or conditioner for the type of hair you have, you might be shocked at how much that product costs. Your eyes may be drawn to the cheaper store brand. After all, isn’t all shampoo about the same anyway? What does the brand matter? You may grab the cheaper bottle and think you’re being a savvy shopper. Then a week or so later, you realize your hair isn’t looking that great.
There is actually a fairly large difference between brands. While it’s true that both name brand and store brand items do sometimes list the same ingredients, note that they never list how much of each ingredient is used. Brand names tend to use the more of the more powerful (and costly) ingredients. These are the things that can really make your hair stronger and make it glow. Store brands will list these same ingredients, but often there’s only enough in there to allow the manufacturer to put it on the ingredients list. It’s not concentrated enough to do any good at all.
One way you can tell this is by the order of ingredients. The first ingredient on the list is the primary one. For many store brands, that’s water! For brand name products, it’s often something different.
Store brands also often use cheaper ingredients. Take sodium laureth sulfate for example. This is a surfactant that is very gentle on the scalp and hair. It’s found in brand name products. Store brands, however, usually use sodium laurel sulfate. It makes more lather, but it’s also not as gentle and can damage hair. Lather isn’t a sign of how well a shampoo works, so beware products that create a lot of it.
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