Dove Nourishing Oil Care Range

For centuries oils have been revered for their ability to help nourish, moisturise, repair and smooth hair. Today, oils are a hot beauty trend as women once again realise and appreciate their power. However, some traditional oil infused products can leave hair limp and greasy and many salon treatments are expensive and hard to find.

Dove Hair will exploit the benefits of oils and make their powerful properties available to women everywhere, through the launch of their weightless nutri-oil technology. After a decade of research and development, Dove is expecting its new Nutritive Therapy Nourishing Oil Care Range to transform the way women feel about their hair, with the hero product - Nourishing Oil Care: Nutri Oil Serum anticipated to achieve cult status once it hits supermarket shelves. The new wonder serum reduces roughness and frizz by 99% and is scientifically proven to leave your hair as smooth and shiny as the latest 'wow' product Moroccan Oil Treatment, yet is just a fraction of the price.

Dove's weightless nutri-oils are formulated with natural oils known for their short chain molecular structure, allowing them to move over the hair easily and penetrate deep into the hair shaft, providing nourishment from root to tip. Nutri-oil technology helps to replenish lipids lost from the hair with those found in natural oils. Lipids are vital to hair health as they act like cement to hold protein within hair shaft keeping it healthy and supple.

Also launching is a new Dove Nutritive Therapy Nourishing Oil Care Shampoo and Conditioner.The secret to the range is its super-conditioning oil base that is rapidly absorbed to deeply nourish and protect the hair shaft. When used as a three-step system, roughness is smoothed and hair becomes more manageable, allowing women to make friends with their hair.

The new Dove Nutritive Therapy Nourishing Oil Care Range is available in supermarkets.
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