High Definition Home Colouring

Latest research has revealed that tonal variation which creates natural dimension is different between each hair colour shade and lightness level. Translating these insights into product formulations means improved dimension for Nice'n Easy's most natural looking colour ever.

Celebrity Colourist and Nice'n Easy ambassador, Belinda Jeffrey says, "Looking to the high-definition technologies used in entertainment and electronics and then transferring that concept to hair colouring is a really exciting step for the beauty industry."

Having applied the concept of high-definition technology which exposes every imperfection, Clairol scientists developed a new dye molecule that delivers more natural-looking warm and golden shades. Each of the improved Nice'n Easy shades, which contain this new dye technology, are specifically tailored, ensuring the right level of depth and dimension while preventing brassiness.

"I regularly work with TV and movie personalities who know it's not enough to simply cover up imperfections and greys - colour has to be created specifically with the right dimensions for each particular shade. Consumers and my clients all want the most natural-looking hair shade possible and for at-home colouring, Clairol's Nice'n Easy ColourBlend Technology provides the answer," says Belinda.
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