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Sunsilk Frizz and Weather Defence
1/30/2017
Sunsilk forecasts perfect hair in all conditions with new Fizz and Weather Defence.
Everyday, women's hair is exposed to the effects of the weather which can ruin any styling efforts in a matter of minutes. Women can now enjoy Sunsilk perfect hair despite the climate and conditions with Sunsilk's new Frizz and Weather Defence range, co-created with Parisian shape and length expert Teddy Charles.
Teddy Charles is a world respected hair stylist for top fashion publications and international fashion shows, he has regularly worked with Sarah Jessica Parker and Cameron Diaz and created looks for Karl Lagerfeld's past collections. Teddy was mainly sought out by Sunsilk due to his intuitive understanding of the effect the weather has on maintaining perfect shape and style, and together with Sunsilk they have co-created the brand new Fizz and Weather Defence range.
The new Sunsilk Frizz and Weather Defence range is formulated with Weather Shielding Technology and UV Filters providing 24 hour frizz control and protection from dryness, locking in moisture for longer lasting shine. The Sunsilk Frizz and Weather Defence range includes:
Frizz and Weather Defence Shampoo - to cleanse hair and rinse away weather related residue and/or product build up
Frizz and Weather Defence Conditioner - Nourishes and helps replenish the hair's essential moisture affected by changing weather conditions
Frizz Control Light Cream - Protects the shape of hair, taming frizz and fluff by preventing evaporation of moisture from the hair
Weather Protection and Shine Serum - Provides lasting protection to hair through a UV Filter and boosting all day shine.
Let's get technical, how Sunsilk's Frizz and Weather Defence works:
The range is formulated with Trehalose, a natural occurring saccharide (sugar) found in a wide variety of plants, which effectively works to protect hair from dehydration by binding water in the hair fibres, reducing damage caused by dryness, heat and cold.
The formulation within the range provides dual protection against the effects of changes in weather conditions by balancing the level of moisture in the hair and helping to shield against damaging UV rays.
Daniel Mullette of Research and Development at Sunsilk, said "Managing your hair through changing weather conditions is a tough technical challenge that even the best stylists can struggle with. Sunsilk's latest formulation and technology helps support your hair's daily battle against the elements to take the worry out of your style."
Sunsilk Frizz and Weather Defence Shampoo and Conditioner are available now for RRP: 200ml for 4.79; 400ml for $7.79; 750ml for $11.99.
Sunsilk Frizz and Weather Defence Frizz Control Light Cream is available in 120ml for $5.99.
Sunsilk Frizz and Weather Defence, Weather Protection and Shine Serum is available in 40ml for $8.99.
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